Timeline
Nov 2022

Programs Used
Illustrator, InDesign & Photoshop

Rainbow Serpent Festival’s Brand Identity

Expertise
Branding, web design, printed materials design

The Rainbow Serpent Festival brand identity project aimed to capture the essence of this iconic Australian event, blending its rich cultural heritage with modern design elements.

Our goal was to create a visual language that reflects the festival's evolution from a psytrance gathering to a diverse celebration of music, art, and community spirit.

About the Project

Student Work

01. LOGO USAGE

02. BRAND IMAGERY

The Rainbow Serpent, a sacred symbol in Aboriginal spirituality, embodies one of nature's most profound and powerful forces. Drawing inspiration from this ancient wisdom, our brand imagery weaves together elements of the natural world, creating a visual narrative that speaks to unity and environmental stewardship.

Each design element is thoughtfully derived from nature's forms, reflecting our deep commitment to harmony between humanity and the environment.